Road safety at the heart of Coral's new campaign (Shell Licensee)
Athens – With a new informative campaign that starts today on television and will soon be extended to radio and digital media, Coral – Shell Licensee, addresses Greek drivers and emphasizes the great importance of road safety and responsibility.
In its new communication initiative, Coral – Shell Licensee highlights the dangers of using mobile phones while driving, as well as drunk-driving. Emphasis is also placed on the importance of responsible actions on the road for pedestrians and skate-boarders, with the aim of raising awareness for all.
The new campaign includes three TV films starring everyday people in driving conditions that are familiar to all of us. Coral – Shell Licensee emphasizes with this new initiative that safety should be our top priority when we are on the road.