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Transcript of the video

The video opens with background music playing and a black and white photo of a Ferrari racing driver and team from 1951 as the voice over begins; “Shell fuel helped Ferrari storm to its first ever Formula One win back in 1951.”

The shot changes to a photo of the Ferrari 125 F1 on the track as the voice over continues “And the passion for performance that won that race is still burning in the Ferrari engines of today.” before moving on to a modern day colour photo of a Ferrari Formula One car with Shell V-Power advertising and race day crowds in the background;

“Thankfully, everything we put into our race fuels – the power, the performance and the passion – goes into the fuel you can use in your engine.” The final shot of the scene is of the recent Ferrari Formula One team gathered around three trophies, smiling and cheering.

Scene cuts to Dr Lisa Lilley, Shell Technical Manager for Ferrari as she begins to talk; “The technical partnership between Shell and Ferrari is incredibly important to what Shell does for its everyday motorists,” the scene fades to a Shell scientist working in a lab and on to test tubes and glass vials, “it’s a core part of our R n’ D programme.”

Technical line drawings of two beakers filled with yellow liquid animate onto the screen, one beaker has the Shell V-Power logo on whilst the other has the ‘Formula One Fuel’ on it.

The animation pans into the Shell V-Power beaker; “Shell V-Power Unleaded for the road contains the same advanced additive technology”, the animation zooms into the yellow liquid to display particles moving through it, “that continues to power Ferrari Formula One cars.”

The animation changes to a 3D animation of a running engine rotating before zooming into the moving pistons and the inner workings of the engine; “It’s designed to triumph in the toughest conditions. After being pumped through the injector at huge pressure the fuel is ignited creating a force onto the pistons around 9,000 times stronger than gravity. The power is transferred to the crankshaft, turning it up to 18,000 times a minute as the fuel in the exhaust keeps on burning.

At the same time, Shell V-Power Unleaded’s unique double action formulation is designed to actively clean your engine and protect vital engine parts,” The animation changes to an illustration of a Formula One car before rotating and changing into an on the road sports car “to help deliver more powerful performance. Our race fuel and road fuel perform in such a similar way, you could swap your car’s Shell V-Power Unleaded with a Ferrari Formula One car’s fuel – and off they’d go.” Animation changes to top down view of the sports car as it drives off down the road.

Scene cuts to Fernando Alonso, Scuderia Ferrari Driver, speaking to camera; “Shell and Ferrari has one of the longest partnership in motorsport,”, cuts to video of Formula One car racing around a track, “so that gives us the confidence to focus on our jobs because we know we are in good hands.”

Video fades out to Shell Pecten logo as voice over finishes “Experience Shell V-Power Unleaded for yourself. Try it in your tank today.

Shell V-Power is designed to improve performance in any car you drive.  Its unique double action formulation is designed to actively clean your engine and protect vital engine parts to help deliver more powerful performance.

Enriched with Efficiency Improver, Shell FuelSave is designed to help improve fuel economy by reducing energy loss. It helps prevent the build-up of deposits in the engine, leaving more of your fuel’s energy to power the wheels, providing you with improved fuel efficiency.

Shell V-Power is a high performance gasoline fuel designed to help your car achieve its performance potential, whatever you drive. In fact, Shell V-Power race fuel and road fuels are so similar that you could fill up a Scuderia Ferrari Formula One™ car with the formula we sell at our service stations.

This is clearly no ordinary fuel. Its unique double action formulation is designed to actively clean your engine and protect vital engine parts to help deliver more powerful performance.

The inclusion of Friction Modification Technology (FMT) further enhances engine efficiency by releasing power that would otherwise be wasted in fighting friction.

Shell V-Power Diesel is designed to remove existing deposits to help restore and maintain performance so that your engine can operate at its best.

The formula not only helps deliver more power, but  keeps on delivering that power as you clock up the miles. It is designed to continuously clean modern precision fuel injection systems, helping your diesel car achieve its full performance potential.

Shell V-Power contains a powerful cleaning technology, developed to help enhance everyday driving performance and responsiveness. Its unique double action formulation is designed to actively clean your engine and protect vital engine parts to help deliver more powerful performance.

Shell V-Power is formulated to prevent the build-up of power-robbing inlet valve deposits and help remove any that have been left behind by other fuels. This turns the engine more freely, helping your engine to breathe easily and aids in the transfer of energy from the fuel to the wheels more efficiently.